{"id":22978,"date":"2026-01-30T12:58:54","date_gmt":"2026-01-30T17:58:54","guid":{"rendered":"https:\/\/puertointerior.guanajuato.gob.mx\/blog\/?p=22978"},"modified":"2026-01-30T12:59:10","modified_gmt":"2026-01-30T17:59:10","slug":"capacitan-a-600-microempresarios-de-guanajuato-para-competir-en-el-entorno-digital","status":"publish","type":"post","link":"https:\/\/puertointerior.guanajuato.gob.mx\/blog\/2026\/01\/30\/capacitan-a-600-microempresarios-de-guanajuato-para-competir-en-el-entorno-digital\/","title":{"rendered":"Capacitan a 600 microempresarios de Guanajuato para competir en el entorno digital"},"content":{"rendered":"<h2 class=\"entry-sub-title\" style=\"text-align: justify\">Participantes de 39 municipios asistieron al seminario \u201cAldeas digitales del comercio\u201d, impulsado por la Secretar\u00eda de Econom\u00eda.<\/h2>\n<p style=\"text-align: justify\"><strong>Irapuato, Guanajuato.-<\/strong>\u00a0Alrededor de 600 microempresarios de 39 municipios de Guanajuato participaron en el seminario \u201cAldeas digitales del comercio. El comercio en un mundo digital\u201d, con el objetivo de fortalecer sus capacidades y aprovechar la tecnolog\u00eda como una herramienta para mejorar su competitividad.<\/p>\n<p style=\"text-align: justify\">El encuentro, organizado por la Secretar\u00eda de Econom\u00eda, reuni\u00f3 a comerciantes de tienditas, talleres, cafeter\u00edas, dulcer\u00edas y peque\u00f1os negocios, quienes recibieron capacitaci\u00f3n enfocada en innovaci\u00f3n, digitalizaci\u00f3n y adaptaci\u00f3n a las nuevas din\u00e1micas del mercado.<\/p>\n<p style=\"text-align: justify\">Durante el evento, el director general del Instituto Estatal de Capacitaci\u00f3n (IECA), Salom\u00f3n Ceballos Ochoa, imparti\u00f3 la ponencia \u201cLa competitividad de las unidades de negocios\u201d, en la que subray\u00f3 la importancia de ofrecer productos y servicios con mayor valor, calidad y mejores precios para incrementar ingresos y mejorar la posici\u00f3n comercial.<\/p>\n<p style=\"text-align: justify\">El funcionario destac\u00f3 que el entorno actual obliga a los negocios a adaptarse, ante consumidores cada vez m\u00e1s informados que utilizan redes sociales y plataformas digitales como canales habituales de compra. En ese contexto, llam\u00f3 a los asistentes a usar la tecnolog\u00eda a su favor y capacitarse de manera constante.<\/p>\n<p style=\"text-align: justify\">Ceballos Ochoa inform\u00f3 que el IECA pone a disposici\u00f3n de la ciudadan\u00eda m\u00e1s de 8 mil cursos de capacitaci\u00f3n, dirigidos a micro, peque\u00f1as y medianas empresas, as\u00ed como a estudiantes, docentes y servidores p\u00fablicos, al se\u00f1alar que la especializaci\u00f3n y la organizaci\u00f3n son factores clave para el \u00e9xito.<\/p>\n<p style=\"text-align: justify\">Finalmente, destac\u00f3 el respaldo del Gobierno estatal a las mipymes, al se\u00f1alar que existe inter\u00e9s en trabajar de manera conjunta con el sector productivo, bajo la premisa de que en el entorno actual nadie compite solo.<\/p>\n<p style=\"text-align: justify\">Publicado originalmente por:\u00a0<a href=\"https:\/\/notus.com.mx\/capacitan-a-600-microempresarios-de-guanajuato-para-competir-en-el-entorno-digital\/\">https:\/\/notus.com.mx\/capacitan-a-600-microempresarios-de-guanajuato-para-competir-en-el-entorno-digital\/<\/a><\/p>\n<div class=\"stream-item stream-item-in-post stream-item-inline-post aligncenter\"><\/div>\n<div id=\"jp-relatedposts\" class=\"jp-relatedposts\"><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Participantes de 39 municipios asistieron al seminario \u201cAldeas digitales del comercio\u201d, impulsado por la Secretar\u00eda de Econom\u00eda. Irapuato, Guanajuato.-\u00a0Alrededor de 600 microempresarios de 39 municipios de Guanajuato participaron en el seminario \u201cAldeas digitales del comercio. El comercio en un mundo digital\u201d, con el objetivo de fortalecer sus capacidades y aprovechar la tecnolog\u00eda como una herramienta [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":22979,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-22978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Capacitan a 600 microempresarios de Guanajuato para competir en el entorno digital - Blog | GPI NEWS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/puertointerior.guanajuato.gob.mx\/blog\/2026\/01\/30\/capacitan-a-600-microempresarios-de-guanajuato-para-competir-en-el-entorno-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capacitan a 600 microempresarios de Guanajuato para competir en el entorno digital - Blog | GPI NEWS\" \/>\n<meta property=\"og:description\" content=\"Participantes de 39 municipios asistieron al seminario \u201cAldeas digitales del comercio\u201d, impulsado por la Secretar\u00eda de Econom\u00eda. Irapuato, Guanajuato.-\u00a0Alrededor de 600 microempresarios de 39 municipios de Guanajuato participaron en el seminario \u201cAldeas digitales del comercio. 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