{"id":23154,"date":"2026-02-10T15:55:31","date_gmt":"2026-02-10T20:55:31","guid":{"rendered":"https:\/\/puertointerior.guanajuato.gob.mx\/blog\/?p=23154"},"modified":"2026-02-10T15:55:31","modified_gmt":"2026-02-10T20:55:31","slug":"estudio-global-del-consumidor-automotriz-2026","status":"publish","type":"post","link":"https:\/\/puertointerior.guanajuato.gob.mx\/blog\/2026\/02\/10\/estudio-global-del-consumidor-automotriz-2026\/","title":{"rendered":"Estudio Global del Consumidor Automotriz 2026"},"content":{"rendered":"<div class=\"text-v2 font-size__md font-weight__regular no-padding-left-right mb-6 mb-mob-6 cmp-text--animate-multiline aem-GridColumn aem-GridColumn--default--12\">\n<div id=\"text-v2-cf6f9183\" class=\"\" data-component=\"text \">\n<div class=\"cmp-text \">\n<p style=\"text-align: justify\">Entrevista con Alberto Torrijos, Socio L\u00edder del Sector Automotriz en Deloitte Spanish Latin America.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"text-v2 font-size__md font-weight__regular no-padding-left-right mb-6 mb-mob-6 cmp-text--animate-multiline aem-GridColumn aem-GridColumn--default--12\">\n<div id=\"text-v2-6245f50\" class=\"\" data-component=\"text \">\n<div class=\"cmp-text \">\n<p style=\"text-align: justify\">De acuerdo con el Estudio Global del Consumidor Automotriz 2026, presentado por Deloitte,\u00a0<b>el 62% de encuestados en M\u00e9xico prefiere los veh\u00edculos de combusti\u00f3n interna por encima de los el\u00e9ctricos, h\u00edbridos y enchufables<\/b>. Si bien la innovaci\u00f3n en toda la cadena de valor se acelera, el centro del sector sigue siendo el consumidor, el informe de este a\u00f1o demuestra que las expectativas en cuanto al valor yexperiencia de los usuarios se encuentra en constante cambio.<\/p>\n<p style=\"text-align: justify\">\u201cLa electrificaci\u00f3n ha tenido un empuje muy importante en M\u00e9xico, pero se ha visto impactada por el tema arancelario y de infraestructura de carga y disponibilidad. Estados Unidos y Argentina presentan una tendencia similar de preferencia por veh\u00edculos de combusti\u00f3n interna, con 64% y 61%, respectivamente. La diferencia proviene de Alemania o Jap\u00f3n, que tienen ya una mayor preferencia por los el\u00e9ctricos e h\u00edbridos\u201d, destac\u00f3 el experto en el Sector.<\/p>\n<p style=\"text-align: justify\">Desde las intenciones de cambio de marca, mayor valor hacia funciones conectadas con IA que permiten personalizar los veh\u00edculos, as\u00ed como una mayor confianza en proveedores de servicio a los clientes son algunas de las tendencias que aborda el Estudio Global del Consumidor Automotriz 2026. Este informe lleva siendo por m\u00e1s de una d\u00e9cada gu\u00eda para que el sector en M\u00e9xico mantenga el enfoque en producci\u00f3n, venta y exportaci\u00f3n de los veh\u00edculos, sobre todo en un contexto actual de desaf\u00edo para el pa\u00eds.<\/p>\n<p style=\"text-align: justify\">Consulten la entrevista completa de Alberto Torrijos, Socio L\u00edder del Sector Automotriz en Deloitte Spanish Latin America.<\/p>\n<p style=\"text-align: justify\">Publicado originalmente por:\u00a0<a href=\"https:\/\/www.deloitte.com\/latam\/es\/about\/recognition\/news\/estudio-global-del-consumidor-automotriz-2026.html\">https:\/\/www.deloitte.com\/latam\/es\/about\/recognition\/news\/estudio-global-del-consumidor-automotriz-2026.html<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Entrevista con Alberto Torrijos, Socio L\u00edder del Sector Automotriz en Deloitte Spanish Latin America. De acuerdo con el Estudio Global del Consumidor Automotriz 2026, presentado por Deloitte,\u00a0el 62% de encuestados en M\u00e9xico prefiere los veh\u00edculos de combusti\u00f3n interna por encima de los el\u00e9ctricos, h\u00edbridos y enchufables. Si bien la innovaci\u00f3n en toda la cadena de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":23109,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-23154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economic-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estudio Global del Consumidor Automotriz 2026 - Blog | GPI NEWS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/puertointerior.guanajuato.gob.mx\/blog\/2026\/02\/10\/estudio-global-del-consumidor-automotriz-2026\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudio Global del Consumidor Automotriz 2026 - Blog | GPI NEWS\" \/>\n<meta property=\"og:description\" content=\"Entrevista con Alberto Torrijos, Socio L\u00edder del Sector Automotriz en Deloitte Spanish Latin America. De acuerdo con el Estudio Global del Consumidor Automotriz 2026, presentado por Deloitte,\u00a0el 62% de encuestados en M\u00e9xico prefiere los veh\u00edculos de combusti\u00f3n interna por encima de los el\u00e9ctricos, h\u00edbridos y enchufables. 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