{"id":24639,"date":"2026-04-27T11:28:51","date_gmt":"2026-04-27T16:28:51","guid":{"rendered":"https:\/\/puertointerior.guanajuato.gob.mx\/blog\/?p=24639"},"modified":"2026-04-27T11:28:51","modified_gmt":"2026-04-27T16:28:51","slug":"guanajuato-capitaliza-el-nearshoring-y-se-consolida-como-polo-de-grandes-inversiones-en-el-bajio","status":"publish","type":"post","link":"https:\/\/puertointerior.guanajuato.gob.mx\/blog\/2026\/04\/27\/guanajuato-capitaliza-el-nearshoring-y-se-consolida-como-polo-de-grandes-inversiones-en-el-bajio\/","title":{"rendered":"Guanajuato capitaliza el nearshoring y se consolida como polo de grandes inversiones en el Baj\u00edo"},"content":{"rendered":"<p style=\"text-align: justify\">El nearshoring ya impulsa a Guanajuato, que destaca como polo industrial del Baj\u00edo gracias a su infraestructura, log\u00edstica e inversiones como la nueva planta de PepsiCo en Celaya.<\/p>\n<div class=\"post--wrap wrap\" style=\"text-align: justify\">\n<div class=\"post__body\">\n<div class=\"post__body--content\">\n<p>El fen\u00f3meno del\u00a0<strong>nearshoring<\/strong>\u00a0est\u00e1 dejando de ser una promesa para convertirse en una realidad tangible en\u00a0<strong>Guanajuato<\/strong>.<\/p>\n<p>De acuerdo con expertos de la Asociaci\u00f3n Mexicana de Parques Industriales Privados (AMPIP) y el think lab SaVer, esta regi\u00f3n del pa\u00eds ha logrado capitalizar las oportunidades de relocalizaci\u00f3n gracias a su infraestructura, experiencia exportadora e integraci\u00f3n industrial, factores que hoy la colocan entre las m\u00e1s competitivas de M\u00e9xico.<\/p>\n<p><strong>Guanajuato, pieza clave del corredor industrial<\/strong><\/p>\n<p>El impacto de este fen\u00f3meno es especialmente visible en el Baj\u00edo. El director de finanzas p\u00fablicas en SaVer, Luis P\u00e9rez Lezama, explic\u00f3 que el crecimiento no se concentra en un solo punto, sino que se expande de manera estrat\u00e9gica.<\/p>\n<blockquote><p>\u201cLa expansi\u00f3n de parques industriales en Quer\u00e9taro ha detonado crecimiento en municipios aleda\u00f1os y extendido la actividad hacia Salamanca, Le\u00f3n y Celaya\u201d, se\u00f1al\u00f3.<\/p><\/blockquote>\n<p>Este modelo ha permitido la consolidaci\u00f3n de corredores industriales que generan encadenamientos productivos y econom\u00edas de escala, fortaleciendo la competitividad regional.<\/p>\n<p><strong>Inversiones que aterrizan en el estado<\/strong><\/p>\n<p>Un ejemplo claro es Guanajuato, donde empresas globales ya est\u00e1n apostando por proyectos de gran escala. PepsiCo inaugur\u00f3 recientemente una planta de producci\u00f3n de Sabritas en Celaya, como parte de su plan de inversi\u00f3n de 2,000 millones de d\u00f3lares en M\u00e9xico entre 2025 y 2028.<\/p>\n<p>Esta nueva instalaci\u00f3n genera 210 empleos directos y alrededor de 800 indirectos, consolidando al estado como un destino atractivo para el capital internacional.<\/p>\n<p><strong>Ventajas que atraen capital<\/strong><\/p>\n<p>La inversi\u00f3n extranjera directa sigue concentr\u00e1ndose en regiones como el Baj\u00edo debido a ventajas estructurales clave: infraestructura energ\u00e9tica, log\u00edstica eficiente y disponibilidad de capital humano capacitado.<\/p>\n<p>En este contexto, Guanajuato no solo participa en el auge del nearshoring, sino que se perfila como uno de sus principales beneficiarios, al integrarse a una red industrial que no deja de expandirse.<\/p>\n<\/div>\n<div class=\"post__body--ads\"><\/div>\n<\/div>\n<\/div>\n<div class=\"post__recommended\">\n<section class=\"grid\">\n<div class=\"grid--wrap wrap\">\n<div class=\"grid--ttl\" style=\"text-align: justify\">Publicado originalmente por:\u00a0<a href=\"https:\/\/tv4noticias.com\/guanajuato-capitaliza-el-nearshoring-y-se-consolida-como-polo-de-grandes-inversiones-en-el-bajio\/\">https:\/\/tv4noticias.com\/guanajuato-capitaliza-el-nearshoring-y-se-consolida-como-polo-de-grandes-inversiones-en-el-bajio\/<\/a><\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El nearshoring ya impulsa a Guanajuato, que destaca como polo industrial del Baj\u00edo gracias a su infraestructura, log\u00edstica e inversiones como la nueva planta de PepsiCo en Celaya. El fen\u00f3meno del\u00a0nearshoring\u00a0est\u00e1 dejando de ser una promesa para convertirse en una realidad tangible en\u00a0Guanajuato. De acuerdo con expertos de la Asociaci\u00f3n Mexicana de Parques Industriales Privados [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":24640,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-24639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economic-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guanajuato capitaliza el nearshoring y se consolida como polo de grandes inversiones en el Baj\u00edo - Blog | GPI NEWS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/puertointerior.guanajuato.gob.mx\/blog\/2026\/04\/27\/guanajuato-capitaliza-el-nearshoring-y-se-consolida-como-polo-de-grandes-inversiones-en-el-bajio\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guanajuato capitaliza el nearshoring y se consolida como polo de grandes inversiones en el Baj\u00edo - Blog | GPI NEWS\" \/>\n<meta property=\"og:description\" content=\"El nearshoring ya impulsa a Guanajuato, que destaca como polo industrial del Baj\u00edo gracias a su infraestructura, log\u00edstica e inversiones como la nueva planta de PepsiCo en Celaya. 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